To implement the digital skills enhancement deployment of Zhongshan Federation of Trade Unions and proactively embrace the wave of artificial intelligence and cross-border trade development, the group organized a special training session titled “Employee Lecture Hall” (Digital Craftsman Session) for Zhongshan Trade Unions on November 29,2025. Participants included functional department managers, personnel at or above the business lead level in various units, as well as staff from marketing, operations, import and export business, and related positions. The training focused on AI technology applications and cross-border e-commerce operations, with Zhang Biao, a specially appointed consultant lecturer from China Association of Foreign Trade and Economic Cooperation Enterprises, invited to deliver the lecture.

Prior to the training commencement, He Zhongmin, Chairman of the Group’s Trade Union, delivered a mobilization speech. He emphasized that all participants should seize this training opportunity to thoroughly study the application techniques of AI technology in marketing and master the logical methodologies for cross-border e-commerce operations, thereby injecting new vitality into the group’s development.

As an industry expert with 20 years of hands-on experience in internet and cross-border e-commerce, Instructor Zhang Biao delivered two specialized presentations through a blend of theory, case studies, and practical demonstrations. First, he outlined the marketing applications of mainstream AIGC tools across various scenarios, then demonstrated AI-powered workflows for generating copywriting, images, videos, and digital avatars through live practice sessions. Second, focusing on core challenges in global e-commerce operations, he systematically addressed critical issues such as cross-border product selection strategies and e-commerce platform adaptation tactics. Drawing from his own operational experience, he provided comprehensive guidance on building cross-border social media ecosystems and mastering multi-platform content management skills.

Through this specialized training program titled “Employee Lecture Hall,” participants gained a deeper understanding of AI technology applications and cross-border e-commerce operations, while acquiring practical work methods and operational skills. The training further enhanced the team’s professional competence and job performance capabilities in emerging business models, laying a solid foundation for future business innovation and operational efficiency improvements.